![]() Discovery is hoping the Max app helps turn the tide after a year of turbulence. Toward that end, the company said it would be announcing another offshoot of its most watched series, “Game of Thrones,” and is developing a new live-action “Harry Potter” series featuring a different cast from the popular film franchise based on the books by J.K. Discovery executives periodically emphasized HBO would remain the same groundbreaking network that recently caused a stir with the series “The Last of Us,” and is currently making waves with the final season of “Succession.” Given that the Max app will bring more pedestrian programming from the Discovery networks alongside the boundary-breaking series that have been HBO’s hallmark, Warner Bros. The goal was to stand out among an array of streaming options competing for subscribers at a time many households are trimming discretionary spending amid stubbornly high inflation. Discover CEO David Zaslav envisioned it creating “the best media company in the world” backed by a vast library of movies, TV series, documentaries and children’s programming. When the deal was announced in 2021, Warner Bros. The transition comes a year after the completion of a roughly $43 billion deal that spun off the AT&T’s WarnerMedia Division that includes HBO, CNN and TBS into Discovery, whose stable includes the TLC, HGTV, Magnolia and Food networks. That’s even as all that programming is made available within the new Max app, which will be marketed with the tagline “The One To Watch.” The existing Discovery Plus app featuring reality and unscripted series such as “Fixer Upper” and “Naked and Afraid” from a collection of TV networks will continue to be offered. Max will gradually become available in the rest of the world, with Latin America next up on the slate. and automatically replace the company’s existing HBO Max service in what is being promised as a seamless transition. ![]() The $16-per-month service, called Max, will be released May 23 in the U.S. ![]()
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